You Want to Know Whether the Revenue Produced in Return

question 30

Multiple Choice

You want to know whether the revenue produced in return more than matches the cost of conducting advertising.This concept is called:

• A)marketing concept
• B)customer concept
• C)return on investment (ROI)
• D)integrated marketing communications (IMC)
• E)integrated marketing (IM)

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Definitions:

Devolution Revolution

A movement towards transferring responsibilities from the federal government to state or local governments, emphasizing a reduction in federal intervention.

General Revenue Sharing

A federal program that provided local and state governments with unrestricted funds to be used at their discretion for a wide range of services, implemented from 1972 to 1986 in the United States.

Big Government

A term used to describe a government or state that is perceived as excessively interventionist and invasive in the lives of its citizens, usually through large bureaucracy and extensive policies.