Which of the Following Is NOT Included in a Typical

question 65

Multiple Choice

Which of the following is NOT included in a typical creative brief?

• A)Media considerations
• B)Budget for the campaign
• C)Brand imperatives,such as position and personality
• D)Creative parameters
• E)Problem to be solved

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Definitions:

Business Gift

A gift given in a professional context, either to establish or enhance business relationships.

Ethical Dilemma

A situation where a person must choose between two conflicting moral principles.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with each program.

Reciprocity

Reciprocity is a mutual exchange of privileges or interactions between two parties where each offers something in return.