Which of the Following Statements Describes a Way in Which

question 21

Multiple Choice

Which of the following statements describes a way in which a brand communication plan differs from an advertising plan?

• A)A brand communication plan's target market includes more than just consumers.
• B)An advertising plan is more likely to maximise all the various touch points.
• C)Audiences are more likely to overlap in an advertising plan.
• D)The communication objectives tend to be narrower in scope with a brand communication plan.
• E)None of the above;the plans are identical in nature.

---

Definitions:

Philosophical Perspective

An approach or viewpoint that is based on a system of philosophical thought, addressing fundamental questions about existence, knowledge, and ethics.

Humanism

A philosophical and ethical stance that emphasizes the value and agency of human beings, individually and collectively, often associated with the search for meaning and truth.

Behaviourism

A theory of learning based on the idea that all behaviors are acquired through conditioning, emphasizing observable behaviors over internal states.

Functionalism

A psychological school of thought that focuses on how behavioral processes function to enable people and animals to adapt to their environments.