A Major Change in Broadcast Is _______,Or the Dissolving Distinctions

question 21

Multiple Choice

A major change in broadcast is _______,or the dissolving distinctions between media systems,distribution and content.

• A)free-to-air television
• B)convergence
• C)user-generated content
• D)product placement
• E)interactivity

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Definitions:

Intangible Activities

Tasks or operations that do not result in a physical product but provide value or service to customers.

Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market, including info about the target market, competitors, and customers, to inform business decisions.

Durable Good

A type of good that does not quickly wear out and is therefore used over a longer period, such as appliances, vehicles, and furniture.

Cab Ride

A trip or service provided by a taxi or cab, often charged based on distance and time.