Which of the Following Was a Consumer Insight That Helped

question 56

Multiple Choice

Which of the following was a consumer insight that helped the 'Earth Hour' campaign succeed?

• A)Consumers would not be convinced unless the message was negative.
• B)Consumers would respond best if they recognised the advertiser behind the event.
• C)Consumers would be more interested in a protest than a party.
• D)Consumers would be more likely to act if the task was easy.
• E)Consumers would feel overwhelmed if the task was specific.

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Definitions:

Santiago Ramón Y Cajal

A Spanish neuroscientist recognized as one of the founders of modern neuroscience, renowned for his pioneering work on the structure of the nervous system.

Synapses

Junctions between two nerve cells, allowing them to communicate through electrical or chemical signals.

Donald Hebb

A Canadian psychologist who proposed that learning and memory are functions of the connections between neurons, summarized by the phrase "cells that fire together, wire together."

Hippocampus

A major component of the brain in humans and other vertebrates, associated with memory formation, navigation, and spatial awareness.