Which of the Following Statements Is False Regarding Advertising Writing

question 77

Multiple Choice

Which of the following statements is false regarding advertising writing style?

• A)Words such as interesting,very and save are effective in ad copy.
• B)Effective copy is succinct and single-minded.
• C)Every word counts because space and time are expensive.
• D)Copy should be simple to allow the ad to compete in a cluttered environment.
• E)Copy should use the language of the target audience.

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Definitions:

Sale of Goods

The sale of goods refers to the transaction between a seller and a buyer where specific goods are transferred from the seller to the buyer for a price.

Statute of Frauds

A legal principle that requires certain contracts to be in writing and signed by the parties involved, to be enforceable.

Lease of Goods

A contractual agreement in which one party, the lessor, grants the other party, the lessee, the right to use an asset, such as equipment or vehicles, for a specified period in exchange for payment.

Statute of Frauds

A legal concept that requires certain contracts to be in writing and signed by all parties involved to be enforceable.