Keller (2003)argues That the Building Block on Which All Components

question 3

True/False

Keller (2003)argues that the building block on which all components of brand equity are founded is brand likeability.

---

Definitions:

Avoid

To deliberately stay away from or prevent an event or situation from happening.

One-Upmanship

The practice of gaining a competitive advantage or superiority over others, often through clever but sometimes dubious means.

Falsehoods

False statements or lies meant to deceive.

Put-Downs

Negative comments or criticisms aimed at belittling or demeaning someone.