Prospective Customers for a Product or Service Have One or More

question 73

Multiple Choice

Prospective customers for a product or service have one or more ideal times and places at which they can be reached with an advertising message,and this ideal point is referred to as a(n) ________.

• A)aperture
• B)contact point
• C)touch point
• D)impression
• E)targeted reach

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Definitions:

List of Accounts

A comprehensive list that includes all of a company's accounts and account numbers used within its accounting system.

Account Balances

The amount of money in a financial repository, such as a checking account, at any given moment.

Reference Column

A column in ledgers or journals used to cross-reference or track specific transactions.

General Journal

A comprehensive accounting ledger that records all financial transactions of a company in chronological order before they are transferred to specific accounts.