Which of the Following Statements Best Explains Why Today's Marketers

question 32

Multiple Choice

Which of the following statements best explains why today's marketers are likely to use multimedia advertising?

• A)Marketers see media primarily as a delivery system.
• B)The media landscape has become more complex.
• C)Over the years,consumers have used media in consistent ways.
• D)Television is no longer an attractive advertising medium.
• E)Most advertising has moved to the internet.

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Definitions:

United Auto Workers

A labor union in the United States representing workers in the automotive industry.

International Brotherhood

A term that can refer to solidarity among different nations or peoples, or to specific organizations aiming to promote such solidarity.

Right to Work Laws

Laws that prohibit agreements between labor unions and employers that make membership, payment of union dues, or fees a condition of employment, either before or after hiring.

Union Members

Individuals who belong to a labor union, an organization that represents workers' interests in negotiations with employers over wages, benefits, and working conditions.