Carla Works in a Media Agency

question 38

Essay

Carla works in a media agency.She receives a brief from one or her clients,Bunnings,the national hardware chain,to help with attracting new customers to their stores in the period leading up to the summer holidays when men have more time to work on home projects.Bunnings has a new print advertisement suitable for placement in newspapers and magazines.What are the five main steps Carla will need to work through to deliver the appropriate media placement?

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Definitions:

Grain

Small, hard seeds of cereal plants like wheat and rice, consumed as food.

Abbreviation

A shortened form of a word or phrase, used typically to save space or for convenience.

Ratio

Shows the relative sizes of two or more values.

Quart

A unit of liquid volume equivalent to a quarter of a gallon, or approximately 0.946 liters.