Think About the Last Time You Bought Toothpaste

question 45

Essay

Think about the last time you bought toothpaste.How did the packaging help you with that purchase,and how well do you think it included the necessary components of effective packaging design from the marketer's standpoint?

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Definitions:

Semantic Differential

A scale used for measuring the meaning of things and concepts, involving pairs of opposite adjectives.

Likert Scale

A psychometric scale commonly used in questionnaires to obtain the preferences or degrees of agreement of respondents to a statement.

Dichotomous

Referring to a division or contrast between two completely opposite groups or things.

Independent Variable

In scientific experimentation, it is the variable that is manipulated or changed to test its effects on the dependent variable.