Which of the Following Statements Best Explains Why Today's Marketers

question 32

Multiple Choice

Which of the following statements best explains why today's marketers are likely to use multimedia advertising?

• A)Marketers see media primarily as a delivery system.
• B)The media landscape has become more complex.
• C)Over the years,consumers have used media in consistent ways.
• D)Television is no longer an attractive advertising medium.
• E)Most advertising has moved to the internet.

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Definitions:

Positive Reinforcer

A stimulus when presented after a response increases the probability of that response being repeated, by providing a desirable effect or satisfying a need.

Negative Reinforcer

An unpleasant stimulus that, when removed after a behavior, increases the likelihood of that behavior being repeated.

Partial Reinforcement

is a conditioning principle where a response is reinforced only a portion of the time, which can lead to a slower acquisition of a response but greater resistance to extinction.

Variable-Interval

A reinforcement schedule in which the first response after a varying time interval is rewarded.