How Has Use of Digital Technology Affected the Media Options

question 1

Multiple Choice

How has use of digital technology affected the media options available to advertisers?

• A)It has changed the basis of pricing commercial time.
• B)It has increased the diversity of films,including live sports and music.
• C)It has replaced the online digital market for movies.
• D)It has made it more difficult for marketers to target ads by rating.
• E)It has allowed large chain theatres to sell time ahead of film showings.

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Definitions:

Work in Process

Inventory that includes all materials, labor, and overhead costs for products that are in the process of being manufactured but are not yet completed.

Finished Goods

The final products that are completed and ready for sale to customers.

Job-Order Costing

An accounting methodology used to assign manufacturing costs to individual units or batches of production, based on the jobs performed.

Predetermined Overhead Rate

A rate calculated before a period begins, used to allocate manufacturing overhead costs to products.