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In Response to Advertiser Alarm About the Penetration of New

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In response to advertiser alarm about the penetration of new recording technologies,OzTAM and RegionalTAM now measure and report any viewing done in households within seven days of the original broadcast.What is this called and which recording technologies were they responding to?


Definitions:

Language Abilities

The capacity to understand, produce, and use verbal and written communication effectively, a key aspect of human cognition and social interaction.

Sign Language

Sign Language is a visual means of communication using hand gestures, facial expressions, and body language, primarily used by deaf and hearing-impaired individuals.

Spoken Language

A form of human communication that is based on the use of vocal sounds and words.

Surface Structure

In linguistics, the outward form of a sentence, which can vary without changing the core meaning.

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