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In Response to Advertiser Alarm About the Penetration of New

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Essay

In response to advertiser alarm about the penetration of new recording technologies,OzTAM and RegionalTAM now measure and report any viewing done in households within seven days of the original broadcast.What is this called and which recording technologies were they responding to?


Definitions:

Misleading Statement

Information or assertions that are deceptive, untrue, or create a false impression.

Issuer

An entity that offers securities for sale to the public, typically companies issuing stocks or governments issuing bonds.

Insider-Trading

The buying or selling of a publicly-traded company's stock by someone who has non-public, material information about that stock.

Bounty Payments

Monetary rewards offered for accomplishing a specific task, such as identifying software bugs or capturing fugitives.

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