What Is the Biggest Disadvantage of Movie Advertising

question 15

Multiple Choice

What is the biggest disadvantage of movie advertising?

• A)People may not read or talk to others.
• B)Movies will eventually be released on DVD.
• C)Consumers are in a relaxed environment.
• D)Consumers who paid for a ticket feel they shouldn't have to watch ads.
• E)Consumers may prefer films of a different nature than the one they are viewing.

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Definitions:

Opportunity Cost

The worth of the best alternative given up as a consequence of a decision made.

Utility

The subjective benefit or satisfaction a person expects from a choice or course of action.

Scarcity

The fundamental economic problem of having seemingly unlimited human wants in a world of limited resources, leading to the necessity of making choices.

Economizing Behavior

The practice of seeking to achieve maximum utility with limited resources, leading to optimal decision making.