When Errors in Scheduling or Reproduction of the Advertising Message

question 48

Multiple Choice

When errors in scheduling or reproduction of the advertising message occur,these are often compensated for with:

• A)make ups
• B)make-goods
• C)make-overs
• D)make does
• E)none of the above

---

Definitions:

Demand Curve

A visual chart that illustrates the connection between a product or service's price and the amount consumers want to buy over a specific time frame.

Price

Price is the amount of money expected, required, or given in payment for something.

Demand

The quantity of a good or service that consumers are willing and able to purchase at a given price point, over a specific time period.

Market Prices

The amount of money required to purchase a good or service in a market.