Carlton Draught's 'Big Ad' Used Email to Generate Word-Of-Mouth on a Mass

question 70

Multiple Choice

Carlton Draught's 'Big Ad' used email to generate word-of-mouth on a mass scale on the internet,a practice referred to as ________ advertising.

• A)advertainment
• B)alternative
• C)viral
• D)guerrilla
• E)wired

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Definitions:

Value Chain

A sequence of activities that a company performs to design, produce, market, deliver, and support its products.

R&D

Research and Development, which refers to the activities companies undertake to innovate and introduce new products or services.

Product Design

The process of creating a new product to be sold by a business to its customers, focusing on specifications, functionality, and appearance.

Period Cost

Expenses that are not directly tied to production activity and are instead associated with a specific time period, like rent or utilities.