An Online Retailer Would Best Use Offline Advertising as a Way

question 52

Multiple Choice

An online retailer would best use offline advertising as a way to _________.

• A)present a compelling sales story
• B)send spam
• C)drive traffic to its website
• D)use proximity marketing
• E)conduct data mining

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Definitions:

Personality

A combination of emotional, attitudinal, and behavioral response patterns of an individual that are characteristic over long periods.

Psychodynamic

A psychological perspective that analyzes how behavior springs from unconscious drives and conflicts.

Theoretical Systems

Frameworks or models that are developed to explain various phenomena or behaviors through abstract concepts and interactions.

Personality

A set of emotional, cognitive, and behavioral patterns that are relatively stable over time and across situations, and that distinguish one individual from another.