Which of the Following Are the Primary Reasons to Include

question 53

Multiple Choice

Which of the following are the primary reasons to include internet advertising as part of the overall media mix?

• A)Audience targeting,local reach and cost effectiveness
• B)Accountability,local reach and cost effectiveness
• C)Accountability,fixed price and cost effectiveness
• D)Audience targeting,accountability and cost effectiveness
• E)Audience targeting,fixed price and local reach

---

Definitions:

Communication Flows

The ways in which information is transmitted within an organization or group, which can be upward, downward, or lateral.

Downward

A direction of communication or authority that flows from higher levels of a hierarchy to lower levels within an organization.

Upward

in a higher position or direction; often used to describe movements within an organization's hierarchy from lower to higher levels.

Lateral

Pertaining to or situated at the side; often refers to relationships or movements that are not hierarchical.