Which of the Following Is NOT an Example of Interactive

question 59

Multiple Choice

Which of the following is NOT an example of interactive communication related to a brand?

• A)Consumers contributing to a product's campaign
• B)An advertiser creating a conversation
• C)Modifying the advertiser's activities to allow for co-creation
• D)Consumers building brand-related communities
• E)Advertisers and consumers co-creating meaning

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Definitions:

George Kelly

An American psychologist known for his theory of personal constructs, which suggests people actively endeavor to understand the world.

Carl Rogers

Carl Rogers was an influential American psychologist who founded client-centered therapy and contributed significantly to humanistic psychology.

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Mihalyi Csikszentmihalyi

A psychologist best known for his theory of flow, a state of heightened focus and immersion in activities such as work, learning, and art.