Which Media Scheduling Decision Relates to Factors Such as Seasonality,holidays,days

question 46

Multiple Choice

Which media scheduling decision relates to factors such as seasonality,holidays,days of the week,time of day,how often a product is bought,whether it is used more in some months than in others,the consumer's best aperture and competitors' advertising schedules?

• A)Duration
• B)Continuity
• C)Timing
• D)Frequency
• E)Reach

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Definitions:

Genotype

The genetic makeup of an organism, made up of the DNA sequences that code its traits, which can influence its phenotype.

Regulator

An entity or mechanism that controls the rate or activities of a system, often used in the context of governing bodies or physiological processes.

Phenotype

The set of observable characteristics of an individual resulting from the interaction of its genotype with the environment.

Chronic Stress

A long-term and constant form of stress, deriving from unresolvable issues that lead to a state of ongoing physiological arousal.