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Describe Two Basic Ways in Which Advertisers Measure the Cost-Efficiency

question 47

Essay

Describe two basic ways in which advertisers measure the cost-efficiency of media vehicles.


Definitions:

Disclose

To reveal, make known, or release information that was previously private or confidential.

Registered

Officially recorded on a list or register for purposes of identification, tracking, or certification, often implying a degree of regulatory compliance.

Unaware

Lacking knowledge or awareness about something.

Equity of Redemption

The right of a debtor to reclaim property that has been used as collateral after the debt obligation has been fully paid.

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