When It Comes to Timing with Respect to Scheduling Strategies,what

question 28

Multiple Choice

When it comes to timing with respect to scheduling strategies,what critical questions must the media buyer resolve?

• A)Duration and continuity
• B)CPM and CPT
• C)Reach and frequency
• D)Impressions and ratings
• E)Flighting and pulsing

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Definitions:

End Users

End users are the final recipients or operators of a software product, system, or service, often contrasted with developers or administrators who manage the backend.

IT Department

The division within a company that is responsible for managing and maintaining the technology infrastructure and services.

Technology Costs

Technology costs involve the expenses associated with the acquisition, implementation, and maintenance of technology in an organization or project.

Systems Programmer

A specialist responsible for writing and maintaining system software that runs computer hardware and provides a platform for running application software.