Which of the Following Is the Key Function of Media

question 38

Multiple Choice

Which of the following is the key function of media buying?

• A)Provide information to media planners.
• B)Select the media vehicles that best fit the audience.
• C)Negotiate cost and make the media buy.
• D)Handle all billing and payment.
• E)Monitor the media plan performance.

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Definitions:

Grasping Reflex

Grasping objects that touch the palms.

Moro Reflex

Arching the back, flinging out the arms and legs, and drawing them back to the chest in response to a sudden noise or change in position.

Reflex

An unlearned, stereotypical response to a stimulus.

Stereotypical Response

A predictable and oversimplified reaction based on preconceived notions about a group or situation.