Which Two Methods Do Media Planners Use to Estimate the Frequency

question 67

Multiple Choice

Which two methods do media planners use to estimate the frequency of a schedule?

• A)Pulsing and flighting
• B)Weighted frequency and weighted reach
• C)Average frequency and gross frequency
• D)Average and cumulative frequency distribution
• E)Gross frequency and frequency distribution

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Definitions:

Music Stands

Devices designed to hold sheet music at a comfortable reading angle for musicians during practice or performance.

Violin

A stringed musical instrument that is played with a bow, known for its high pitch and prominence in classical and folk music.

Cello

A string musical instrument with four strings, played with a bow, and known for its deep, rich tones.

Bales of Hay

Compact bundles of hay, typically bound with twine or wire, and used primarily for feeding livestock.