Lead Time Is a Relevant Concept for Which of the Following

question 66

Multiple Choice

Lead time is a relevant concept for which of the following reasons?

• A)A continuous strategy for lead time spreads advertising evenly over the campaign.
• B)If the strategy for lead time works,there will be a carryover effect from past ads.
• C)The further out space or time is purchased,the better the placements and prices secured.
• D)The lead time for ad placement determines how many weeks the campaign will run.
• E)Lead time is a method for specifying how the advertising budget has been allocated.

---

Definitions:

Perspective Taking

The cognitive ability to consider the world from another individual's viewpoint or to understand their thoughts and feelings.

National Spelling Bee

An annual spelling competition in the United States where students from various grades compete to spell words correctly.

Induction

A discipline technique in which a parent uses reasoning and explains how the child’s actions are likely to affect others.

Squirt Gun

A water gun or toy that squirts water, often used for play or recreation.