When and How Would a Marketer Most Likely Use a Message

question 20

Essay

When and how would a marketer most likely use a message that informs?

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Definitions:

Organisations

Groups or entities (such as corporations, nonprofits, institutions) structured to achieve specific goals through collective effort.

Accommodative Strategy

Accepts social responsibility and tries to satisfy prevailing economic, legal and ethical performance criteria.

Discretionary Responsibilities

Obligations that an individual or organization chooses to undertake out of ethical or moral principles rather than because of legal requirements.

Economic Responsibility

The obligation of an organization or individual to act in ways that benefit the economic well-being of society.