To Prompt an Affective Response,which of the Following Are Appropriate

question 35

Multiple Choice

To prompt an affective response,which of the following are appropriate advertising objectives?

• A)Create attention,awareness,interest,recognition and recall.
• B)Deliver information and understanding.
• C)Touch emotions,create feelings and sensations.
• D)Change attitudes,create conviction and preference.
• E)Stimulate trial,or some other form of action.

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Definitions:

Merchandise Inventory

Goods that a retailer, wholesaler, or distributor holds for the purpose of selling to customers in the normal course of business.

Perpetual Inventory System

A method of accounting for inventory that records real-time transactions of goods as they come in and out of stock, thus maintaining a continuously updated inventory balance.

Periodic System

A method of inventory valuation for financial statements where purchases during the period are recorded directly to an inventory account and the cost of goods sold is determined at the end of the accounting period.