Which Method Is Used to Test an Ad Before It

question 42

Multiple Choice

Which method is used to test an ad before it runs to try to assess the effectiveness of the component parts?

• A)Structural analysis
• B)Coincidental surveys
• C)Copy testing
• D)Tracking studies
• E)Brainstorming

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Definitions:

Dependent Variable

This is the variable in experimental research that is expected to change as a result of manipulations to the independent variable.

Random Assignment

A method used in experiments to place participants into either a control or experimental group, ensuring that each has an equal chance of being assigned to any given group.

Blind Observations

Observational research in which the observers are unaware of the subjects' conditions or the outcomes expected by the researchers, to prevent bias.

Independent Variable

In an experiment, it is the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.