Because Wotif

question 16

Multiple Choice

Because wotif.com and lastminute.com are online travel agencies selling hotel rooms and airfares at the last minute,it's only natural that they would use web advertising,particularly banner ads.To grab the surfer's attention,which of the following should a copywriter think about?

• A)Offering a deal
• B)Using an involvement device
• C)Changing the offer frequently
• D)Keeping the writing succinct
• E)All of the above

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Definitions:

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for "rest and digest" functions, counterbalancing the sympathetic nervous system's "fight or flight" responses.

Autonomic Nervous System

The part of the nervous system that controls involuntary bodily functions, such as heart rate, digestion, and respiratory rate.

Somatic Nervous System

Part of the peripheral nervous system that handles voluntary control of body movements through the action of skeletal muscles.

Central Nervous System

The part of the nervous system consisting of the brain and spinal cord, which coordinates body activities and processes sensory information.