Which of the Following Qualities Would Make Web Advertisements Most

question 76

Multiple Choice

Which of the following qualities would make web advertisements most effective?

• A)Long paragraphs full of details
• B)Graphic pyrotechnics to attract attention
• C)Click-through links to engage users
• D)Extensive use of animations
• E)An unchanging message to maintain consistency

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Definitions:

Past Forecasts

Historical predictions that were made about future events, conditions, or performance levels.

Exponential Smoothing

A forecasting technique that applies decreasing weights to past observations to predict future values.

Past Demand Data

Historical information on consumer demand for goods or services, used for forecasting and planning purposes.

Six-Week Moving Average

A method of smoothing data by calculating the average of six consecutive weeks' worth of data, continuously updated by adding the newest week and dropping the oldest week.