Which of the Following Statements Is False Regarding Advertising Writing

question 77

Multiple Choice

Which of the following statements is false regarding advertising writing style?

• A)Words such as interesting,very and save are effective in ad copy.
• B)Effective copy is succinct and single-minded.
• C)Every word counts because space and time are expensive.
• D)Copy should be simple to allow the ad to compete in a cluttered environment.
• E)Copy should use the language of the target audience.

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Definitions:

Future Profits

The expected financial gains of a company or investment over future periods, often considered for making business or investment decisions.

Profit-Maximizing

A strategy where a firm adjusts its production output and pricing to achieve the highest possible profit.

Extraction Companies

Firms that specialize in the removal of natural resources, such as mining or oil and gas companies, from the earth for commercial use.

Flow of Profits

The continuous movement of earnings back into a business for operational development, expansion, or distribution to shareholders.