Which Element in Print Advertising Conveys the Main Message So

question 65

Multiple Choice

Which element in print advertising conveys the main message so that people get the point of the ad?

• A)Headline
• B)Call to action
• C)Body copy
• D)Subheads
• E)Tagline

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Definitions:

Social Scripts

Predefined, socially accepted sequences of actions that guide individuals' behaviors in specific situations or roles.

Scapegoat Theory

A psychological concept that suggests individuals or groups are unfairly blamed for problems or wrongdoings.

Modeling

A social learning process where individuals learn behaviors, skills, or attitudes by observing others.

Frustration-Aggression Principle

A theory suggesting that frustration often leads to aggressive behavior as individuals seek to fulfill unmet needs or goals.