Match the Following Medication Error Category with the Medication Error

question 21

Multiple Choice

Match the following medication error category with the medication error.
-Dispensing Zyrtec instead of Zantac

• A)Error of omission
• B)Error of commission
• C)Miscommunication error
• D)Dispensing error
• E)Administration error

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Definitions:

Informative Advertising

Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Repurchase

The action of buying a product or service again, often used as a measure of customer loyalty or satisfaction.

Advertising Plan

A section of the firm’s overall marketing plan that explicitly outlines the objectives of the advertising campaign, how the campaign might accomplish those objectives, and how the firm can determine whether the campaign was successful.