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According to the text,most of the research suppliers are Fortune 500 operations.
Metrics
Quantitative measures used to track and assess the status of a specific process, performance, or outcome.
Credence Properties
Characteristics of a product or service that are difficult or impossible for consumers to evaluate even after purchase and use, such as the expertise of a medical procedure.
Experience Properties
Characteristics of a product or service that can only be ascertained through direct use or experience.
Search Properties
Characteristics of a product or service that can be easily evaluated before purchase, such as color, style, or price.
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