In a Pepsi Project the Researcher Is Interested in Examining

question 69

Multiple Choice

In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness.Three levels of humor (no humor,some humor,and high humor) are to be examined.Likewise,brand information is to be manipulated at three levels (low,medium,and high) .The resulting table would be three rows (levels of information) by three columns (levels of humor) ,producing nine possible combinations or cells.The respondents would be randomly assigned to one of the nine cells.Respondents in each cell would receive a specific treatment combination.After exposure to a treatment combination,measures would be obtained on attitudes toward Pepsi advertising,brand,and the celebrity from respondents in each cell.To which category of design does this fall into?

• A) statistical regression design
• B) recombinant design
• C) static group design
• D) one-shot case study
• E) factorial design

---

Definitions:

Installation Cost

Expenses associated with setting up or installing an asset for use, often capitalized and amortized over the asset's useful life.

Purchase Cost

Purchase cost includes all the expenses that a company incurs to acquire goods or services, including price, taxes, shipping, and handling fees.

Total Asset Turnover

An efficiency ratio indicating how effectively a company uses its assets to create sales, calculated by comparing its net sales to its average total assets.

Net Sales

The revenue a company earns from sales once it subtracts returns, allowances for damaged or missing products, and discounts.