An RFM Score of 555 (R=5; F=5; M=5,on a Scale

question 3

Multiple Choice

An RFM score of 555 (R=5; F=5; M=5,on a scale of 1 to 5) assigned to a customer indicates that the customer ________.

• A) buys expensive items frequently
• B) has not purchased anything recently but buys frequently
• C) has not purchased anything recently
• D) buys inexpensive items frequently

Understand how to analyze financial statements to determine ratios crucial for assessing operational capacity.

Calculate and interpret the capital intensity ratio.

Understand and calculate the earnings retention ratio.

Determine the external financing need based on changes in sales and operational capacity.

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Definitions:

Note Taking

The practice of recording information from verbal or written sources for future reference.

Effective Planning

The process of setting goals, developing strategies, and outlining tasks and schedules to accomplish the goals.

Greenhalgh Seven Steps

A strategy proposed by Leonard Greenhalgh for negotiation, consisting of seven phases to achieve effective outcomes.

Relationship Building

The process of establishing and developing connections or rapport between individuals or groups.