Purely Domestic Firms Will Be at a Disadvantage to MNEs

question 5

Multiple Choice

Purely domestic firms will be at a disadvantage to MNEs in the event of market disequilibria because:

• A) domestic firms lack comparative data from its own sources.
• B) international firms are already so large.
• C) all of the domestic firm's raw materials are imported.
• D) None of the above; domestic firms are not at a disadvantage.

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Definitions:

Psychographic

Psychographic refers to the method of segmenting markets on the basis of the personality, values, opinions, attitudes, interests, and lifestyles of consumers.