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The Economist publishes annually the "Big Mac Index" by which they compare the prices of the McDonald's Corporation's Big Mac hamburger around the world. The index estimates the exchange rates for currencies based on the assumption that the burgers in question are the same across the world and therefore, the price should be the same. If a Big Mac costs $2.54 in the United States and 294 yen in Japan, what is the estimated exchange rate of yen per dollar as hypothesized by the Hamburger index?
Without Conducting Research
Proceeding to make decisions or form opinions without gathering information, data, or evidence to support those conclusions.
Secret-Shopper Reports
Evaluations conducted by individuals posing as customers to collect data on a business's products, services, and customer experience, often for quality assurance.
Return on Marketing Investment
A measurement of the profitability gained from marketing activities, comparing the revenue generated to the costs of marketing.
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