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According to the segmented markets theory, the term structure of interest rates is determined solely by expectations of future interest rates.
Fear And Attitude
The relationship between the emotion of fear and individuals' attitudes, where fear can significantly influence beliefs, feelings, and behaviors towards an object, person, or situation.
Elaboration Likelihood Model
A theory explaining different routes of persuasion (central and peripheral) based on the degree of cognitive effort a listener uses.
Persuasion Routes
In psychology, refers to the different ways in which individuals can be persuaded, notably divided into the central route and peripheral route as per the Elaboration Likelihood Model.
Fear Appeals
A persuasive message that attempts to arouse fear in order to divert behavior through the threat of harmful consequences.
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