The Aggregate Plan Needs to

question 9

Multiple Choice

The aggregate plan needs to

• A)be a final product because changes are disruptive to the supply chain.
• B)be considered fixed because forecasts are usually accurate.
• C)have some flexibility built into it because forecasts are always wrong.
• D)have some flexibility built into it because forecasts are usually right.

---

Definitions:

Adoption Process

The series of stages consumers go through when deciding whether to purchase a new product or service, including awareness, interest, evaluation, trial, and adoption.

Branding Process

The series of strategies and actions a company undertakes to develop a strong and consistent identity in the market that resonates with its target audience.

Diffusion Curve

A graph that represents the rate at which a new innovation is adopted by users over time, typically resembling an "S" shape.

Product Life Cycle

The stages through which a product goes from its introduction into the market, through growth and maturity, and eventually into decline.