Suzanne and Anthony Both Work for a Mid-Sized Apparel Firm

question 74

Multiple Choice

Suzanne and Anthony both work for a mid-sized apparel firm.Suzanne is in charge of a particular brand while Anthony heads the company's personal selling.Both individuals are working to increase the sales of products carrying Suzanne's brand.In an effort to effectively promote the brand,Suzanne and Anthony should do which of the following?

• A)work closely together to ensure that the message stays focused and consistent
• B)pool their budgets and pour all of their resources into a single promotional channel
• C)work independently, since branding strategy deals with different methods than personal selling
• D)work closely together to ensure that each produces a different message, because variety in the message creates greater interest among consumers

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Definitions:

Inflation Rate

The tempo at which the broad cost of goods and services rises, leading to a downfall in purchasing strength.

Deflation

Deflation is a decrease in the general price level of goods and services, often associated with an increase in the purchasing power of money.

Nominal Interest Rate

The proportionate growth in the amount of money that borrowers need to repay to lenders, excluding adjustments for inflation.

Nominal Interest Rates

The interest rate prior to inflation adjustment, denoting the nominal value of interest payments.