AT&T's "Reach Out and Touch Someone" Campaign Did Well in the United

question 73

Multiple Choice

AT&T's "Reach out and touch someone" campaign did well in the United States,but not so well in Europe.What was the reason for this result?

• A)Europeans tend to live close to other family members, so they have less need to call to keep in touch with one another.
• B)European viewers weren't very familiar with the AT&T brand, so the company needed to develop a promotional strategy that overcame this limitation.
• C)Americans are more interested in keeping in touch with loved ones.
• D)European viewers found it overly sentimental.

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Definitions:

Process Costing

A costing method used for homogeneous products that are produced in a continuous process, assigning costs based on average production costs.

Conversion Costs

relate to expenses incurred in converting raw materials into finished goods, including labor and overhead.

Work in Process

Partially finished goods that are in the process of being converted into final products in manufacturing.

Equivalent Unit

A measure used in cost accounting to represent the amount of work done on partial units of output, making it possible to calculate costs in process costing systems.