Which of the Following Describes the Big Idea That Results

question 63

Multiple Choice

Which of the following describes the big idea that results from a successful creative development process?

• A)It is usually based on a humorous exaggeration of the firm's core values.
• B)It is a meaningful, believable, and distinctive concept that cuts through the clutter of promotional messages.
• C)It is a single key concept that is both rational and emotional in its appeal.
• D)It is a message that is easily transferable to other cultures.

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Definitions:

Contracts

Legal agreements between two or more parties that are enforceable by law.

Invitation

An offer that suggests or requests someone's presence or participation, typically in an event or activity.

Offer

An expression of willingness to enter into a contract on certain terms, made with the intention that it shall become binding as soon as it is accepted by the person to whom it is addressed.

Negotiate

The process of discussing and reaching a mutual agreement between parties with different interests.