Marketers Trying to Implement a Push Strategy Would Most Likely

question 158

Multiple Choice

Marketers trying to implement a push strategy would most likely offer which of the following to move the product through the channel?

• A)premiums to buyers
• B)trade allowances to distributors
• C)more television advertising
• D)rebates, coupons, and samples to consumers

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Definitions:

Marketing Plan

A comprehensive document or strategy that outlines an organization's marketing efforts, goals, and tactics for a specific period.

Marketing Tactics

Specific actions or strategies designed to achieve marketing objectives.

Implementation Phase

The stage in a project or strategy where plans are put into action and executed.

Business Plan

A road map for the entire organization for a specified future period of time, such as one year or five years.