What Is Consumer Promotion? Name and Describe Three Consumer Promotional

question 255

Essay

What is consumer promotion? Name and describe three consumer promotional tools used to generate immediate sales.

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Definitions:

Sales Budget

An estimate of expected sales revenue for a period, forming the basis for planning production, inventory, and cash flow.

Cash Receipts

The total amount of money received by a company during a given period, including all sources of income and revenue.

Cash Disbursements

The outflow of cash for expenses, purchases, or investments by a company during a given period.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including direct materials and labor.