As a Product Moves Through the Stages of the Product

question 148

Multiple Choice

As a product moves through the stages of the product life cycle, marketers normally will find which of the following to be true?

• A) They must adjust their marketing strategies to reflect changing market conditions.
• B) Sales peak well before profits.
• C) Sales and profits tend to increase at a constant rate.
• D) They can maximize profits by sticking to a consistent marketing strategy.