Creating Top 10 Lists,establishing an Industry Hall of Fame,or Launching

question 148

Multiple Choice

Creating top 10 lists,establishing an industry Hall of Fame,or launching a petition drive are all ways that marketers can do which of the following?

• A)make effective use of push strategies
• B)engage in secondary advertising
• C)generate publicity
• D)improve the morale of the sales force

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Definitions:

Topographic Model

A Freudian psychological theory illustrating the conscious, preconscious, and unconscious layers of the mind.

Primary Process Thinking

A Freudian term describing the irrational and associative nature of the unconscious mind, often manifested in dreams.

Secondary Process Thinking

A rational, conscious thought process aimed at problem-solving, based on reality principle, in psychoanalytic theory.

Fixation

In psychology, a persistent focus or attachment to an object, concept, or stage of development, considered as a potential cause of psychological issues.