DeBeers, the Diamond Distributor, Ran Ads in Japan Using a Marketing

question 283

Multiple Choice

DeBeers, the diamond distributor, ran ads in Japan using a marketing strategy that had proved popular in the West. What was the result?

• A) It was extremely effective, demonstrating that Japanese culture is becoming more "Westernized."
• B) It led to a government reprimand for inappropriate advertising.
• C) It was ineffective, because the ad showed Japanese women responding in unrealistic ways when their husbands gave them diamonds.
• D) It was extremely effective, despite the fact that it had to overcome initial resistance from Japanese diamond merchants.

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Definitions:

Radio Signals

Electromagnetic waves emitted by a transmitter and received by an antenna, used for communication.

Antennas

Devices designed to transmit or receive radio waves or other forms of electromagnetic radiation, widely used in telecommunication.

QR Codes

Quick Response Codes; machine-readable optical labels that contain information about the item to which they are attached, often used to store URLs or other data accessible by scanning with a mobile device.

Bar Codes

A series of lines of varying widths and spacings which represent data, scanned and read to identify a product or object.