Ellen Is in Charge of Developing a Promotional Strategy for a New

question 149

Multiple Choice

Ellen is in charge of developing a promotional strategy for a new product her company will soon introduce.She thinks word-of-mouth promotion is likely to be very effective and wants to keep the cost of the campaign relatively low.What is likely to be a key component of her campaign?

• A)magazine advertisements
• B)buzz marketing
• C)television advertisements
• D)sponsorships of major sporting events

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Definitions:

Battery Recycler

A company or facility involved in the process of reclaiming the usable materials from used batteries for the production of new batteries or other products.

Manufacturing Issues

Problems or challenges encountered in the production process that can affect efficiency, quality, and product availability.

Safety Test

An evaluation or examination conducted to ensure that a product or service is free from harmful effects and meets safety standards.

New-product Strategy Development

The process of creating strategies for the introduction and promotion of new products within the market.